The NÜO story
After decades of research and development, the Nüobell was created!
TIMELINE
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1997
NÜO Athletics founder and former member of the Swedish national rowing team, Tomas Svenberg, had an idea. He wanted to create a new type of home gym, a high-tech solution that bridged the gap between high-quality training, variety and great design. So he called his friends and brought together a team with a unique mix of experience in professional engineering and athleticism. OMNIGYM starts to take shape.
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2001
OMNIGYM met the press for the first time at FIBO, the world-leading trade show for commercial training equipment in Germany. This was the first step on what has become a successful global journey.
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2006
“Think again. Make it smarter.” The team at NÜO Athletics experiment with a dumbbell based on the OMNIGYM’s design principles. They build a prototype, register a worldwide patent and launch FLEXBELL, the world’s smartest dumbbell. Designer stores such as Harrods and The Conran Shop in London start to sell the second generation of OMNIGYM.
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2008
In co-operation with Johnny Nilsson, professor at The Swedish School of Sport and Health Sciences (GIH), NÜO develops and patents a high-precision gauge system for measuring power effect (WATT) induced from spinning cycles.
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2009
NÜO launches the first commercial generation of FLEXBELL at the ISPO trade show in Munich. The trade press acknowledges the smartness of this ground-breaking athletic innovation.
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2010
Stairmaster (then Startrac) acquires the rights to produce and market the FLEXBELL product in the USA under the brand Twistlock.The OMNIGYM market grows on a global scale with exports to markets such as India, Russia, Indonesia and the USA.
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2011
StarTrac acquires the exclusive rights to use our patented high-precision gauge system to be sold under the brand Spinning.
OMNIGYM is installed aboard a private yacht for the first time. An acknowledged
Italian artist decorates the cabinet doors to an OMNIGYM, later sold at an auction for € 12 000.
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2013
A new generation of NÜOBELL is launched. With higher quality materials, refined engineering and higher capacity, we prepare for in-house production and marketing.
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2015
NÜO launches the first commercial generation of NUOBELL at the ISPO trade show in Munich. The trade press acknowledges the smartness of this ground-breaking athletic innovation.
